Let’s face it, the way to grow and succeed as a small business is to get more customers. Very often, business owners aren’t sure how to go about that as they are consumed with day to day tasks of running their business.
Online advertising for local businesses is the perfect way to get in front of the people who matter, so you can get more sales and customers.
As I talk to small business owners, I find that most believe it is too expensive to advertise online. However, advertising is crucial for small, local businesses to gain exposure and build a customer or client base.
There are a number of reasons it works so well. Let’s take a look at Facebook advertising. With proper know-how and a controlled budget, you can make the most of your ad campaigns. Let’s take a look.
Facebook Ads Work Quickly
Unlike traditional media in print, radio, or television, digital advertising works fast. There is very little waiting to see your ads will bring new business in. In fact, you can get new business today. Another facet is that it is accessible immediately twenty-four hours a day.
Or, you can turn it off anytime. Have a holiday, closing for a week, or just have enough business? Just turn the ads off, and back on, whenever it suits you. YOU decide when to advertise.
Try doing that with traditional media. It’s nearly impossible.
It also starts to work right away. Prospects will immediately see your ad and customers will begin to stream in. There is no long waiting for your ad to come out.
With Facebook Ads, you appear in front of your own ideal target audience – not a general audience. This is essentail with small businesses that want local customers. Go beyond simple demographics or geography. You can target exact interests.
For example, if you are a gym owner you can target men in their twenties who have an interest in boxing, martial arts, or MMA. Now THAT is targeted. Your ad only appears to people who are actually potential customers. It creates a lasting impression, rather than advertising to people who have no interest.
It Works on a Budget
Most small local businesses don’t have an insane advertising budget available. They have to be focused on selling while keeping their personal investment and risk low.
Getting exposure for a local bakery or a plumber may seem out of reach. But not anymore. With digital advertising, you can set your own budget, so your ad only runs until you hit your target number of prospects. You don’t pay for more exposure unless you want it.
The Results Are Measurable
The power is in the data. When you advertising online, all important metrics are measurable. You get a wealth of information about the interested in your ad, and you can even RE-target them if they don’t buy from you the first time.
Then you can test one ad against another to further optimize your results and your budget.
Important metrics like profitability, response rates and exact profit as a result are also readily available. There simply is no better strategy in existence today!