Houston Web Design and Local Internet Marketing
Web Designer in Houston
We’ve been building professional marketing websites since 1997. Yes, you read that right. Twenty years.
And not just in Houston, Texas! We have clients all over the country. We work by phone, email, text message – whatever works. We have several clients in Galveston web design as well as the West and East coasts.
Truth is, we provide effective local website marketing to Houston clients as well as clients located anywhere. It doesn’t matter where you are located because the strategy is the same: Use the internet to target new customers who are already looking for you.
Houston Web Design Services
- Graphic Design and Website Layout
- CMS creation and implementation
- E-commerce Development
- SQL and mySQL Database
- Web Hosting/cPanel Administration
- WordPress Installation and Customization
- Online Marketing Strategies
- Website Consultation
- Website Audits
Houston web design is much like any other town, the focus is to capture your local customers in a more efficient and effective way by structuring your website properly. If you begin with a local marketing strategy from the beginning – you’ll more easily be able to capture search engine traffic.
Website Marketing in Houston
Do you feel like you could be getting more business from your website, but you aren’t quite sure why it’s not working?
Start with a website SEO audit
- Make sure everything is working on your website
- Create or update content relevant to your customer and your target keywords
- Check that all of your content is properly formatted
- Fill in all of your meta data and schema
Analyze your Competition
Taking a good look at your competition online will help identify areas that are often overlooked. This gives you a huge competitive advantage.
While everyone tends to go after the ultra-competitive, high-dollar search terms because they have more monthly searches, you can target more searches with greater “buyer intent”.
This is the difference between going after “traffic” versus going after targeted “customers”.
It’s worth repeating, this is one of the most important steps for any local business who wants to leverage online marketing. See the section on local citations for Houston seo. If you do nothing else, make sure you have accurate, complete, informative business information on all the important websites and search engines.
Getting Started With Web Design
If you don’t yet have a website, now is the time to get one. If you have website that is not producing new business for you, now is the time to update your site.
If your website doesn’t look great on a smart phone or mobile tablet – NOW is the time to update your site. This is more important that ever now that Google has changed the rules for mobile content!
Need help deciding if you should rebuild or start from scratch, get some advice from a local marketing consultant.
In 2017 and beyond, your website must take a mobile-first approach or you are just wasting money. Also keep in mind, the most effective website is one that converts traffic to visitors. This means the prettiest website isn’t always the best website.
There are some beautiful websites on page 2 and 3 of Google – but no one ever sees them. Conversely, there are some pretty ugly websites on page one of the search engines – and they convert like crazy.
Don’t waste time making it look perfect. “Finished” and “profitable” is way better than perfect. We build websites you can be proud of, but the most important thing is to build websites so you can grow your business.
Web Design and Marketing
Regardless of your objectives, make sure you work with an experienced web development company that produces results for your bottom line.
- Make sure your design works for your goals, not for winning design awards
- Optimize all of your website content page titles, meta tags, and formatted content
- Claim and verify all of your local citations
- Be certain that your NAP is accurate and correct across all web properties, search engines, and directories