Houston Local SEO
Updated for 2017! The purpose and objective of SEO in Houston is for optimizing your website, as well as your entire online presence, so you can show up when a new customer searches for you online. There is never a more motivated buyer than someone who is looking for you right now!
Houston SEO is best executed using the best local Houston Search Engine Marketing (SEM), and Lead Generation company in Houston, TX. With more than 15 years experience in search engine optimization – including the entire Houston metro area – strategies optimize a client’s profile, adding to your bottom line.
If you’ve never experienced first page rankings, you should know that a top ranking on Google can catapult your profits within 90 days.
In terms of local SEO, Houston is a diverse and growing city. Search engine optimization services can be confusing and overwhelming. So, we make it easy for you.
We start by evaluating your entire Houston SEO base, compare your competition, and put it into an easy checklist. This helps you get an overall view of where you can crush rankings and outsmart your competition.
This also gives you a starting point, and a list of options for improving rankings. There is no better way to get started on your local SEO in Houston – or any other town for that matter – and begin to watch your sales and profits increase – month after month.
What is Local SEO? (“Search Engine Optimization”)
Basic search engine optimization (SEO) in Houston will help you position your website, ideally on the first page of Google and other search engines. This means you appear right in front at the most critical time in your customer’s buying process.
Search engines display websites they consider trustworthy and relevant, based on your customer’s search terms.
For example, if a new customer wants to join a local gym she grabs her smart phone and types “best gym Houston” as a beginning search. Obviously if you own the greatest gym in the area, you want to appear on the first page of those search results.
Well-executed local SEO is the process of creating, optimizing and updating your website and online profile so that you DO appear on the first page. Remember the best new customer you can reach is the one looking for you right now.
What Houston SEO Services Are Available?
If you’ve spent any time at all looking into SEO you’ll recognize these services as the basis of good local internet marketing.
Keyword Research is really best when it is just giving some thought to how our customers look for you, and then matching that conversation in their minds. If you sell homes in Houston, then your customer might search Google for “real estate agent in houston”.
We go beyond general keyword research. We use proprietary tools and techniques to capture the keyword searches that others are overlooking. We also analyze potential keywords based on intent, so we measure where the customer is in their buying cycle.
The pages on your website are what get you ranked in the search engines. Ranking higher for targeted searches is the result of the using the right content on your web pages. But, your content should be established for your customers, not search engines.
A good local SEO company will make this to happen and in a way that satisfies the search engines AND your readers. Optimize content, images, videos, and other on page data so your page performs well for both.
While search engines use fairly technical algorithms to determine results listings, they are really just machines that just gather information about a web page and use formulas to determine the subject matter.
Your SEO consultant (or agency) is able to edit your content and website data in a way that Google understands it, and it still makes sense for visitors. Sometimes an existing page just needs to be fine-tuned a bit to be better understood by Google, Yahoo, and Bing. This is one way that local SEO services can help your business tremendously, and usually doesn’t take much time to optimize existing content on your site.
Google and other search engines use 200 or more different factors to determine which website should rank at the top for a given keyword search. One such factor is the number and type of links that point to your page. Whenever another site links to your website, this is considered a “vote” and sends a signal to the search engine that your page is relevant to another.
Although this is just one small piece of data, it is a crucial part of local SEO expertise. It should not be overlook or trusted to an inexperienced beginner grinding away for the big boilerplate SEO agencies. The key to good links is quality. The best link building for local SEO is a manual process that results in your website getting good links from other domains, and results in improved traffic from better search engine rankings.
A Houston SEO Audit will take a look at several factors to determine where your internet marketing budget should be directed. It should evaluate “On Page” SEO such as titles and content as well as your website structure and any additional online optimizations. The audit should also include some form of insight about your local competition and what opportunities are available for you to do better than your biggest competitors.
We use proprietary tools and formulas to get a full picture of your competition. After taking a closer look, we can tell you exactly where your competition is spending advertising dollars. We’ll take advantage of opportunities that they are overlooking. This gives you an incredible competitive edge.
If you don’t get an overview of how well your competition is executing their internet marketing strategy, you are only looking at half the picture. Don’t miss this step!
So there are a few basic strategies involved in improving Houston SEO for your local business. Good search strategies start with a common sense approach to your web design, and your internet marketing budget. So let’s cover a bit more about that next.
Is Web Development in Houston Any Different?
Well, yes and no. First let’s set the record straight by saying that beautiful web design has very little to do with SEO. When it comes to optimizing your website for visitors and search engines, simple is better. This is not a matter of opinion, but one of experience.
How good is your beautiful website theme if the site isn’t local seo optimized? Google doesn’t care about your gorgeous web design. It looks for image file names, keyword use, alt tags, page titles, schema markup and a lot of other really geeky, boring details.
There are some very nice-looking websites on page 10 and 12 of Yahoo, Bing and Google search results. Your website is meant to be a money-making asset, not an award-winning piece of art. If you’d rather have accolades at your feet, your competition gladly thanks you for your contribution to their bank account!
Houston Web design is similar to any other, except with an obvious exception – a focus on local results rather than national or global. The structure of your site, the pages and the optimization should all reflect that local focus.
Internet Marketing – Houston
As is the case with several terms, “internet marketing” means something different to some people. We define it as any marketing efforts that are carried out online as opposed to offline advertising. But, others would be more specific to say that email, or pay-per-click ads, or social media is internet marketing.
In our experience, we’ve discovered that not JUST one method results in success. To us, internet marketing means search engine optimization, targeting leads with PPC, and having a clearly-defined “funnel” for reaching the most targeted prospects for new customers.
We can do it all, but we are old school. The exact method we use to help you depend on your business, your budget, and your competition.
Houston SEO Consultant
Aside from general on page and off page optimization for your website, you may also consider promoting your website via news articles, press releases, social media properties, and other local websites that may be willing to blog about your business and website. A good local SEO consultant will find and help create the best opportunities for you to accomplish this.
Search Engine Optimization in Houston
Simple as that, but not easy. And it takes a while. You can expect search engine results to take at least a few months, and as much as twelve months, depending on how competitive your market and how popular the search term is. Competitive research is really the first step to optimizing any website, you really need to know the strengths and weaknesses of your online competitors.
How To Choose a Houston SEO Expert
There are a ton of Houston local SEO companies out there, and so much misinformation. Choose a local SEO agency that has been around for a while. Make sure they are NOT ranking spammy keyword-flooded pages, those kind of rankings don’t last.
Ask for an evaluation and know ahead of time which search phrases you can want to rank for, and what kind of volume of site visitors you can expect from your SEO first page rankings.
Bottom line, don’t settle on cookie-cutter agencies or untested methods. Make sure you are working with Houston local SEO experts that know how to optimize your online presence AND your search rankings. After all, your business depends on it.
Contact Us to see how we can help you harness the opportunities that online search is presenting right now. What a great time to experience a revolution in advertising and marketing, particularly for small businesses like yours!
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